Living up to its reputation, THE Mills Honda of Brainerd/Baxter has again earned the prestigious Honda President’s Award for 2017 from American Honda Motor Co., Inc. for excellence in sales, service, and business operations. This is the fourth time since 2012 that Mills Honda has won the President’s Award. Mills Honda is among just seven Honda dealers in Minnesota and 180 Honda dealers nationwide to win the award.

"I am extremely proud that we won the award," said Matt Anderson, general manager of THE Mills Honda. "It means so much to me. We have the right people and we are doing things the right way for our guests."

To qualify for the President’s Award, a dealership must meet all award criteria and achieve its new vehicle sales objective.

“The President’s Award recognizes dealers who honor their relationship with our Guests by achieving excellence throughout their sales and service operations, and Mills Honda does just that,” said Henio Arcangeli Jr, senior vice president of the American Honda Automobile Division. “In taking care of its Guests, Mills Honda has set the standard for other dealerships across the country to follow.”     

THE Mills Honda will receive a trophy, recognition materials for the show floor, and be included in advertising by American Honda Motor Co.