Joe Erickson (left) of Mills Honda, the Mills Automotive Group 2017 “Sales Consultant of the Year,” with Bart Harmer, MAG Director of Dealership Operations.  

Joe Erickson of Mills Honda has been named the Mills Automotive Group “Sales Consultant of the Year” for top sales in 2017.

Erickson, a veteran of 24 years in automotive sales with ten of those years at Honda, was honored at the annual MAG Sales Awards Breakfasts, held in February in Willmar and Brainerd/Baxter. MAG has presented annual sales awards since 2004. Erickson received a cash award and plaque that reads:

In recognition of superior performance and extraordinary contribution towards our Company’s growth and success.

Criteria for the top MAG sales award includes total sales, new vehicle sales, Guest Experience Excellence (GEE, formerly Customer Service Index), and gross. Each category is calculated and ranked. The sales person with the top ranking is selected for the award.

Erickson also received a separate award for “Dealership Sales Consultant of the Year” at Mills Honda, while four other sales consultants received the same award at their respective dealerships. They are Dale Matthies, Mills Ford Lincoln; Joshua Erdmann, Mills GM; Alroy Mahlum, Mills Ford Chrysler; and Robert Ruter, Mills Auto Center. Criteria for each dealership’s top sales award is identical to the top MAG award. Erickson, Matthies, Erdman, Mahlum, and Ruter each received a cash award and plaque that reads:

With appreciation for exemplary work and dedication to the highest standards of excellence.

A special "Thank You" from Mills Honda to Joe’s many valued Guests for assisting him in earning these honors.